Director, Experience Design
EPAM Empathy Lab
Cathy is the Director of Experience Design at EPAM Empathy Lab. Based in London overseeing work throughout Europe.
Prior to this, Cathy has worked across the globe in agencies like frog and fjord.
Dreamer of the future. Cathy is always looking for ways to apply design thinking to solve complex problems. Cathy has a deep love for connecting businesses to people, by crafting experience strategies and service opportunities with user centred approach. She has worked on many multi-touchpoint projects served as design lead for complex international services around North America, EU, and MENA.
She practices and talks about service design and experience strategy, with a focus on human emotion.
Secretly, Cathy is a gynoid that runs on Whisky.