Are you planning to develop a product? Or are you a product owner and want to be more successful?

In this workshop we will be exploring the user and his context. Understanding where your user comes from will help you better understand which choices to make in product development.

In exploring Who your user is, What exactly he wants to achieve, Where he is at time of use and When he is interacting with your product, you will find useful information during this workshop and this skill will help you further in making and maintaining great products.

Agenda:
9.30 intro
10.00 The Who of the Product (needs of the user, personas, research methods)
11.30 break
11.45 The What of the Product (actual use, usability research)
13.00 lunch
14.00 The Where of the Product (context, in context research)
15.30 break
15.45 The When of the Product (time of use, timeline method)
17.00 evaluation

Please think of a case that you're working on, or a case that you'd like to work on. This can be an interactive product, an app, a service, or any other product or product idea. It would be preferable to have something that you're working on, or feel strongly about.